According to UK law, we must charge VAT on our taxable supplies of goods. Therefore, during our VAT Free promotion, we still charge VAT, but the total amount you pay is as if we had not charged VAT.

As an example:
If a product normally sells for £120.00 (excluding VAT) the total you normally pay is £144.00 (including VAT). When we have a VAT Free offer, we discount the price down to £99.60 (excluding VAT), so the total you pay is £120.00 (including VAT), which is the same as the normal selling price, but without VAT.
 
The VAT Free (equivalent) discount is 17% as it is applied to the pre-VAT price of the goods

Please see example basket screenshots below showing the difference between an order without the VAT Free discount and the same order with the discount applied. The total amount to pay is now the same as the subtotal prior to the discount being applied.

Promotional products

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RefectoCil On Sale RefectoCil Eyelash & Eyebrow Tint, 15mlRefectoCil On Sale RefectoCil Eyelash & Eyebrow Tint, 15ml
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+8
+7
+6
+5
+4
+3
+2
+1
65 in stock
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Strictly Professional Lash & Brow Tint Black Strictly Professional Eyelash Tints, 15mlStrictly Professional Lash & Brow Tint Blue Black Strictly Professional Eyelash Tints, 15ml
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+4
+3
+2
+1
205 in stock
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LMX4 Anaesthetic Cream 5g LMX4 Anaesthetic CreamJust Care Beauty Aesthetic Skincare LMX4 Anaesthetic Cream
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Apraise Lash & Brow Tint Apraise Eyelash and Eyebrow Tint, 20mlApraise Lash & Brow Tint Black Apraise Eyelash and Eyebrow Tint, 20ml
Apraise Eyelash and Eyebrow Tint, 20ml
+6
+5
+4
+3
+2
+1
118 in stock
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Hairwell Products Hairwell Lash Tint 20ml
Hairwell Lash Tint, 20ml
+5
+4
+3
+2
+1
99 in stock
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Just Care Beauty Products Disposable G-Strings Pk 50Just Care Beauty Products Black Disposable G-Strings Pk 50
Disposable G-Strings, Pack of 50
+2
+1
48 in stock
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Just Care Beauty Products 5g Emla Anaesthetic CreamJust Care Beauty Products 30g Emla Anaesthetic Cream
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Just Care Beauty Products Black Disposable Mob Cap Pk 100Just Care Beauty Products White Disposable Mob Cap Pk 100
Disposable Mob Cap, Pack of 100
+2
+1
307 in stock
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Just Care Beauty Aesthetic Skincare BD Microlance Needles
BD Microlance Needles
126 in stock
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Cellulose Sponge, 10cm
Cellulose Sponge, 10cm
327 in stock
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Sterex Before & After Waxing 200ml Sterex Natural Aloe Vera GelSterex Before & After Waxing Sterex Natural Aloe Vera Gel
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Hive Products Hive Eyelash Tint 15ml
Hive Eyelash Tint, 15ml
+3
+2
+1
32 in stock
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Just Care Beauty Aesthetic Skincare BD Luer Slip Syringes
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